Thursday, October 24, 2013
How To Compose Excellent Articles
Composition is critical when creating valuable, well-written articles. How you structure your articles will dictate whether people want to read what you have to say or just blow it off. Two of the most important aspects in article writing consist of The Title and The Summary.
The Title:
From the moment someone runs across your article, your title will either catch their attention or send them searching elsewhere. Not only is that a given, it's a fact!
When searchers are looking for a specific subject, their decision to move on or stay will be decided within a matter of seconds. Your title should tantalize your potential readers into wanting to know more about your subject. If your title is dull or vague, readers are just going to move on.
How your title is phrased will factor into Search Engine rankings. The top 10 articles are what people are going to look further into. Should you choose a title that is rarely searched, you will receive very little traffic and traffic is the meat and potatoes of your business and articles.
Consider this: the highest rated article directories have a great deal of pull and that is precisely why authors submit to them. In most cases, the title of your article will become the title of the page! The last thing you want to do is submit worthless phrases or titles.
Take your time when choosing your title. Will your title have keywords that attract search engines? Are your keywords overly saturated on the Internet? Your title should always be clean and direct, enticing searchers to read on. Don't just grab keywords that seem to work in searches, causing your title to make absolutely no sense whatsoever!
Your Summary:
The summary of your article is a very short, simple highlight of what's to come within the article. It quite simply tells the reader what the following article is all about. Readers browsing articles in directories will quickly scan the summaries of various articles in order to see if it's something they would like to stay with. You need to entice readers in two sentences.
In some cases, search engines may use your summary as the actual description in the search results. Depending on whether a specific article directory utilizes summaries in their META tags will dictate the search results as well.
Ezine is probably the most powerful article directory on the Internet. The summary never appears on the actual article page, it only shows up on the category page.
Whether the summary page shows on an article or not, it is extremely important that you put together an engaging, two sentence description about your article.
Read others' articles on Ezine or other article directories. Get a feel on how they are labeling their articles, i.e. Title. Look at their summaries, see if their writing is compelling. Would you want to read on or would you just pass it by.
There are some very fine article writers on the Internet and you will know it the moment you research their stuff. Look how they phrase their titles and how they grab a reader's attention with their summaries.
Once you get the idea, start writing titles and summaries until you feel you have something that will bring people to your articles and then go for it!
The Truth About Writing Articles For Profit
If you have always had a knack for writing but have been unable to find a way to monetize it, you are now very much in luck. The internet has changed the way in which businesses market themselves, with article writing now very much at the heart of any good marketing strategy. This gives you a couple of great ways to put your writing to good use, both of which are likely to line your pockets with a nice little chunk of change. You can make your unique writing content work for a business of your own, or you can opt to sell your services to other businesses that understand the power of article marketing.
If you are interested in starting you own niche business online, unique article writing is something that will really helps give your business a boost. The majority of websites are discovered via search engines like Google, and it is often the inclusion of articles that makes a site land near the top of the search engine rankings in the first place. This can be achieved by maintaining a blog on your main website where you post unique content that is sure to be of interest to visitors to your site. That content will show you to be an authority on your niche, prompting people to but from your site.
Another way to use your unique content writing for profit is to make use of the many great article directories that exist online. You simply create a similar type of content that you would for your website and post it in those directories. You are allowed to add a little author’s note at the bottom of the piece, where you can add a couple of links to the site or sites you are trying to promote. If people enjoyed your articles, you can bet that they will want to see what you have on offer at your website. Those visits can quickly turn to sales, which results in profit for you.
If you would sooner just concentrate on the writing side of things, you can still make money by creating an article writing service for other business owners. The amount that people are willing to pay for an article writing service goes up every time Google makes a change to their algorithms. Junk content is summarily dismissed, sending many sites from the top of the search rankings to relative obscurity. Site owners that rely on unique content writing now know that each piece has to be of a certain quality if it is going to help their search engine ranking.
These are just a couple of ways where you can make you knack for writing lead to a little extra money in your pocket. The more time you can devote to writing, as well as the quality of what you can deliver, can mean the difference between earning a second income or creating a full time job for yourself with an article writing service.